This is part of the British Airways #BABeachside event that will run on Hove Lawns until the 27th August. Each day will be themed around a different destination you can fly to from Gatwick with BA. The first day was, rather fittingly for me, Italy, but will be followed by St Lucia, Lanzarote, Morocco, St Kitts and finishing with Mexico.
To get a chance to experience the same, you will need to keep your eyes peeled for the uniformed British Airways Ambassadors in and around the city centre over the six days to get your hands on a stick of British Airways rock. (Probably a good idea for any British Airways staff members living in Brighton to get changed out of their uniform before coming home then!)
Each stick will give access to the ‘pop up’ Beach Lounge where you get a taste of the destination with a complimentary drink, beach games plus a DJ in the evening. But a select few sticks of rock will reveal a ticket to take a unique ‘flight’ to dine in the sky.