So here we are in the Anglo-Japanese chain restaurant YO! Sushi. The Brighton branch has actually had a bit of a make-over and is all shiny new and sparkly.
But one think I am sure about is that a conveyor belt sushi restaurant has my inner child and greediness squealing with glee. A constant stream of food passing under your nose as you dine? They should be in every restaurant I say. As is standard, cold sushi and dishes are taken off the belt but there are plenty of hot dishes made to order.
So, needless to say I tried a few things. Highlights were the beef and garlic teriyaki. The coating was crunchy and glazed in a sticky sweet sauce which I could have happily ordered again straight after. The spicy pepper squid, which surprisingly had been marinated for 24 hours on-site, was crisp and tender, but let down by the coating which was slightly floury.
Most dishes average around the £3-4 mark but there are a few more luxurious items like the seared tuna sashimi with caviar (£6). Being marinated in sake and soy, I would have expected a more dynamic flavour from the tuna, but it won a few points back for prettiness.
The sushi rolls were enjoyable enough. The YO! Sushi signature roll I suppose is a must order. Fresh salmon, avocado, mayo and orange smelt roe. The fried salmon skin and chicken katsu rolls also left little to complain about.
All in all, I enjoyed my meal. I wouldn't go in expecting the finest Japanese fare any more that I would the highest authenticity from Pizza Express. You can only expect so much from a restaurant that has a key to icons in the menu and an A-frame outside.
This is clearly crowd pleasing, safe food which I suppose is why the chain restaurant is so popular. Whilst I ate, I notice a wide demographic of diner from the working lunchbreaker, daters to families. And I would say this is a great place to bring the kids where they can freely experiment with their palettes in an engaging, interactive format. The families in the booths behind and in front were having a blast and I think my three year old, who is pretty gung-ho with food, would love it despite the high probability of leaving me with eye watering bill and a metre high tower of plates.
I would like to see a better drinks menu with freshly squeezed juices rather than Frobishers and that hideous tooth-tingling Zeo drink. They could also do with a few more beers, but apparently this is in the pipeline.
Staff are young and fun and add to the buzz of the place.