DESIGN: Cool Chile Company
I adore this branding work by Bless for the Cool Chile Co. who are suppliers of Mexican dried chillies and corn products to the UK market. After using a clip art snake graphic (gah!!) for over a decade, they, quite rightly, craved a unique brand they could call their own.
![](http://2.bp.blogspot.com/-XCIgccSW1zQ/TmuiHXle7qI/AAAAAAAACoc/9Vn7pXsSxxE/s400/Bless_CoolChile1.jpg)
![](http://2.bp.blogspot.com/-ABCJAs_2UbQ/TmuiLN28YyI/AAAAAAAACoo/3CBO_kezC2I/s400/Bless_CoolChile4.jpg)
Bless took inspiration from Aztec shapes and colours synonymous with Mexico to create a brand identity. And along with the website, I think this is really gorgeous packaging and something I would want in my kitchen.
A perfect example of elevating a good food product higher with thoughtful, beautiful design. Swoon.
www.coolchile.co.uk
Old packaging:
Images via Bless Design apart from old packaging from Borough Market site)
![](http://2.bp.blogspot.com/-XCIgccSW1zQ/TmuiHXle7qI/AAAAAAAACoc/9Vn7pXsSxxE/s400/Bless_CoolChile1.jpg)
![](http://2.bp.blogspot.com/-ABCJAs_2UbQ/TmuiLN28YyI/AAAAAAAACoo/3CBO_kezC2I/s400/Bless_CoolChile4.jpg)
Bless took inspiration from Aztec shapes and colours synonymous with Mexico to create a brand identity. And along with the website, I think this is really gorgeous packaging and something I would want in my kitchen.
A perfect example of elevating a good food product higher with thoughtful, beautiful design. Swoon.
www.coolchile.co.uk
Old packaging:
Images via Bless Design apart from old packaging from Borough Market site)
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