When I think about Beaujolais Nouveau I imagine 80s yuppies, big phones and long expensed lunches. The bottles were probably flown in by Corncorde for goodness sake.
But here we are today and there's a resurgence of the Beaujolais Nouveau glory days, albeit with better clothing and more conveniently sized communication equipment.
What the hell is it? Well each year on the third Thursday of November, Beaujolais Nouveau wine is made available to enjoy to the public. Winemakers and wine shops are not allowed to sell it until this precise date, hence the celebration of Beaujolais Nouveau Day to make the occasion.
I was a guest of Hotel Du Vin to celebrate what is the World's largest annual wine bash and were served the perfect meal to wash down our Beaujolias with; slabs of rich pate, beef bourguignon, coq au vin and a classic tart tartin. Sommelier Robin Roux also selected other complimentary wines for the meal, served family style on the large banqueting table, which was a nice touch.