Tesco I hate you

by - January 08, 2009

Did you know that £1 in every £8 spent in GB is spent in Tesco? If there isn't a massive Tesco superstore down the road, there's a Tesco Express round the corner, sucking the life out of the high street. Scary.

You can buy your groceries, the cooker to cook them on, the pan to put them in, the plates to serve it on, the fork to eat it with, the table to eat it off. If you trip up and fall, carrying the dirty Tesco dishes to your Tesco dishwasher, you can be assured that any damage is probably covered under your Tesco home insurance. If you did fall you should probably have had your eyes checked at the Tesco opticians or maybe buy yourself a more sensible pair of shoes from Tesco's clothing range. You get my drift.

More seriously, Tesco's bully boy tactics are repeatedly reported locally and nationally. No council or supplier is safe in their playground it seems. I don't need to write about it here - Google it.

But none of this is my main reason for hating Tesco. It's much simpler that that. Tesco makes food into such a commodity - much like your socks and insurance. On the rare occasions I am unfortunate to find myself in one I feel so uninspired, a totally different experience to other supermarkets like Waitrose or Taj. Tesco screams stack 'em high and sell ' em cheap that no wonder you find yourself walking out with a stack of ready meals and fizzy pop.

With the power they have they could seriously use it to change the way this country thinks about food and cooking yet it does the least. Sainsbury's invites you to "try something new today", Waitrose champions "quality food, honestly priced", heck, even Morrisons gives you "More reasons to shop at Morrisons". Tesco's "every little helps" ads only focus on the price of the food or on offers - not on cooking, what's in season or what's good for you. They also have the worst recipe collection on their website of all the big supermarkets.

I doubt we'll see the back of the beast that is Tesco. I just wish they'd use their market strength to educate their consumers, be kinder to their suppliers and change that vile blue and red branding. Until then I shall be voting with my feet, I doubt it will make any difference to them but hey, "every little helps".

Tesco poster: teacakedesign

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